Mobile app launch strategy should include many variables
Launching a mobile app can be a challenging task. It requires a well-thought-out strategy to attract users and make the app successful. The first step is to define the target audience and create a marketing plan to reach them. A pre-launch campaign can generate excitement and anticipation. Gathering feedback from beta testers can help identify and fix issues before launch. A post-launch plan should be in place to ensure continued engagement and user retention. A successful mobile app launch strategy should focus on providing value to users and delivering a seamless user experience.
If you want to have a deep connection with your customers and earn their loyalty to your products or services, designing a mobile app is a great decision. Mobile app will get you closer to customers, foster trust and help interact with them.
Why do people prefer using mobile app instead of scrolling up and down your website?
- Convenience. We all have mobiles in our pockets and mobile apps simplify our life. We can feel it while online purchasing, booking, banking operations, social networking and other activities in several clicks.
- Speed. Mobile app functions much quicker from user experience point of view, as software engineers usually simplify UI, remove unnecessary information or steps. Thus, users make decisions faster.
- Trust. Mobile users spend 87% of their time on mobile apps and only 13% of the time on mobile websites. It increases your brand awareness as they encounter your app lots of times during a day.
In our previous article we presented the top 5 W-questions before starting any web development project.
To make your mobile business flourishing you must take into account:
- Goals and Target Audience
When launching a mobile app, DO a market research. The growing number of apps in Google Play and Apple store show that in 2018 Android users can choose among 3.8 million apps, whereas Apple users – among 2 million apps. Find out reviews about analog apps and detect possible pain points. This will help you to foresee risks, as follows, you won’t spend time, money and efforts fruitless. - Unique Value Proposition
The most important question here: “What will make my mobile app stand out from the crowd?” Be aware of what exactly your target audience wants. Maybe all analogs are to be paid or don’t have a trial period? Or maybe your app can run offline and nothing terrible will happen to a person when he loses connection? Or, perhaps, your app has more items in a catalog than other apps. Evaluate and design! - The Development Side
When a platform for mobile app development has been chosen, you have two solutions: to get your own hands dirty and spend time learning and acquiring necessary skills or to reach out a team of professional software engineers. Doing it on your own, you can use platforms as Buildfire, GoodBarber or Firebase. These application development services have specific functions that allow you to create applications of a more or less professional level without acquiring any programming skills.
If you reach out an app development company to realize your idea, they will evaluate technical feasibility of your app, estimate the resources needed, suggest what features and how it is better to implement in your specific app to make a user experience the most enjoyable. In 2018 the most hyped programming languages for mobile development are Java, Python and PHP.
Recent statistics say 52 percent of website traffic takes place on mobile devices in 2018. Nowadays the development of a mobile app for business needs is more of an urgency than a luxury. And don’t underestimate the importance of marketing as an engineer. The best devtool in the world is worthless if nobody knows about it.
